Lifetime Television HD Channel Launches
Lifetime Networks owned by The Walt Disney Company and Hearst Corporation has launched Lifetime Television HD. Lifetime. The channel joins its sister channel Lifetime Movie Network HD, which was launched last year. The programming line-up will include original drama Army Wives and also the upcoming The Tenth Circle. Lifetime Network survey says that about 90 percent of women are involved in the purchase of HDTVs.
Conkling said: “Our research shows that 85 percent of women 18-54 said they were interested in watching movies in high-definition*, far exceeding any other genre. A recent survey also showed that nearly half of women 18-54 want to add either Lifetime or Lifetime Movie Network to their high-definition package. In launching Lifetime Television HD, together with Lifetime Movie Network HD, we are giving women what they want. With these agreements, we’re delighted that AT&T and Verizon will carry all of our networks.” Apart from AT&T and Verizon’s FiOS, the channel has not revealed if they have carriage agreement with DIRECT TV.