Direct TV Dish

NBC Universal has announced its formation of the new Digital Studioand to develop brand-centric digital content for distribution across its portfolio of digital properties. Marketing giant OmniCom Media Group has signed as the Digital Studio’s first partner and will produce new projects like “Gemini Division,” and “Woke Up Dead” to be premiered during the summer. NBC Universal Digital Studio’s partnership with OMG Digital will give brands “a seat at the table during the development phase of original digital entertainment.,” NBCU said in a statement.

“By using the intrinsic creative assets of NBC Universal to produce and develop custom digital entertainment, we’re ensuring a rich experience for our consumers and client brands alike,” said Zigler. “We’re expanding both the type of content we offer and our distribution methods, and are well positioned to reach entirely new consumers with our content, brands and experiences.”