Mark Greenberg to Head New Channel
The new pay cable movie channel has announced Mark Greenberg of showtime as top executive of the Channel. The new channel is a joint venture of Viacom’s Paramount Pictures, Metro-Goldwyn-Mayer and Lionsgate. The channel, which will include an online presence and video-on-demand option, will operate with the support of Viacom’s MTV Networks. Programming will be a mix of archival and new film titles from the studios, as well as original programming, much like the current model at Showtime and HBO