Univision to offer 1000-Hour Package of VOD
The Spanish language network Univision Communications will provide more video on demand thatwere broadcasted on its other networks TeleFutura, Univision and Galavision. Univision is planning to offer 1000 VOD hours from January 2009. The network is also to provide games from the 2010 FIFA World Cup.
Univision chairman Joe UVA said “There are great opportunities for distributors and us to work together here and better reach the U.S. Hispanic market, there were fewer than 100 hours of Spanish-language VOD programming currently available in the market. “We have real brand equity with viewers and Univision will be a real driver in this category.”