DIRECT TV to target Apartments to boost HD offering
DIRECT TV plans to improve its HD offerings to multi dwelling units in an effort to increase customers in cities such as New York. DIRECT TV has partnered with media services firm Thomson to develop a system that allows existing apartment-building wiring to process satellite signals to potential customers. DIRECT TV is hoping to reach unhappy apartment dwellers who may be looking for alternatives to the cable service they’ve been forced to use because their buildings either are not wired for fiber optic or prohibit satellite dishes on the roofs.