CGS Brings Programming to US Cable Television for First Time with Exclusive G4 Deal
Championship Gaming Series (CGS), professional video gaming league launched by
DIRECT TV along with BSkyB and STAR, today announced an exclusive deal with G4 Media, a 24-hour cable and satellite channel originally dedicated to video games, will broadcast programming of the league’s competitions to United States cable television for the first time. G4, the only destination on television for video games, web culture, and the latest must-have tech gadgets, will air four 90-minute episodes beginning July 16, including the CGS 2008 North America Finals and the CGS 2008 World Finals.
“During our first season, Championship Gaming Series established itself as the creator of the world’s most compelling and engaging television programming dedicated to professional video gaming,” said Andy Reif, Chief Executive Officer for CGS. “Although we were a brand-new sports league in 2007, we created an incredibly powerful global television platform with partners including DIRECTV, DIRECTV Latin America, BSKYB, STAR and ESPN-STAR Sports, through which nearly 50 million cumulative viewers tuned in to watch our programming worldwide during our inaugural season. For our second season, we continue to grow our audience and worldwide reach and this new deal with G4 will help fans connect to CGS via US cable television, for the first time.”