Knee surgery for Woods creates headache for Advertisers
Tiger Woods injury at the U.S. Open will keep him away for the rest of the year. Woods absence will have an affect in the TV viewership. Phil Sharpe, senior vice president of technology and operations for Turner Sports said “We all know that Tiger’s presence significantly increases ratings, He brings in the public at large, not just the avid fans. It’s the same thing with baseball or basketball when you’ve got a story there and a character in there, people will come and watch. That’s definitely a major part of it with Tiger.” ABC in a statement said “All of the sports world will miss Tiger while he is rehabbing. The Open Championship is a great global event that will include the best players in the world as they compete for the Claret Jug. They all have personal stories that fans will find compelling. We look forward to covering those stories and bringing them to life for the viewers at home.”