NewsGator And National Geographic Partners To Create Viral Widget Campaign
National Geographic and NewsGator Technologies partner to create, host and track a series of dynamic widgets, including an interactive puzzle widget that transforms photographs into a digital jigsaw puzzle that users spend, on average, several minutes assembling. Dayton Daily News and Tampa Bay Online have already picked up the puzzle widgets. National Geographic Channel widgets will include OurShot, a widget in which photo editors highlight recent exceptional work, and YourShot, through which end users can contribute photos in the hopes of being featured in the magazine.
“National Geographic is the latest of our growing list of media customers who are defining a new generation of media experience based on dynamic content syndication and user interaction that results in a more engaged audience,” said Jeff Nolan, vice president, NewsGator Consumer and Media Services. “By redefining the syndication model, we are enabling our clients to extend their best content to major media sites in addition to start pages and social networking sites — resulting in much greater exposure and the potential for an exponential number of ads to be served.”