DIRECTV has launched its high-definition programming in Argentina starting November 2. DIRECTV also launched its new Digital Video Recorder (DVR), which can store 400 hours of conventional TV and another 100 in HD TV. Following DIRECTV, Cablevision also launching HD channels in Argentina. Fox HD and DirecTV HD Showcase are the two HD channels added during the launch and the leading satellite
provider in The US will add more channels in near future.
ABC Family will premiere PARI Respiratory Equipment “Breathe Easier” series on Today’s Family on Saturday, November 15. ABC Family’s PARI is highlighted as a leading medical device company that provides patients, such as COPD sufferers, with effective nebulae’s and compressors that deliver needed medications directly to the lungs. Chronic obstructive pulmonary disease (COPD), is the fourth leading cause of death in America, behind heart disease, cancer, and stroke.
“Our vision is to improve the lives of those affected by respiratory diseases and those who care for them. This is an excellent opportunity for patients and family members to learn more about current respiratory delivery devices that help treat diseases such as COPD and asthma,” said Geoff A. Hunziker, President of PARI Respiratory Equipment.
Sundance Channel has signed Infiniti as a presenting sponsor of the series “Spectacle: Elvis Costello with…”, to be premiered on Wednesday, December 3 at 9 PM ET. This agreement is multi-platform partnership with Infiniti and 13-part original short-form series, called “The Inspiration Sessions” which profiles four dynamic artist and producer pairings and the candid free-flowing conversation that ensues as they produce an album together. Some of the pairings include: Chris Cornell and Timbaland, Melody Gardot and Larry Klein, and Dashboard Confessional and Adam Schlesinger. A new episode of “The Inspiration Sessions” will premiere each week during “Spectacle”.
Kim Gabelmann, Senior Vice President, Branded Entertainment and Partnerships, Sundance Channel said “Infiniti is giving viewers a rare glimpse inside the critical role a producer plays in music and the intimate relationships they have with their artists, this deal is indicative of how Sundance Channel partners with marquee brands to intelligently and creatively weave them into show content, both on- and off-air, and provide a valuable platform for engaging hard-to-reach, upscale sophisticated audiences.”
Lifetime Networks has acquired one of the leading brands in the casual gaming business and the number one dress-up site for teens in Korea Roiworld.com. Lifetime will use this acquisition to assemble the top talent and technology in the “Dress-Up” game category, launching a new Roiworld.com in the U.S. and creating Lifetime Game Studios Korea.
Andrea Wong, President and CEO of Lifetime Networks said “With this acquisition, we see the potential to pioneer a new frontier in women’s digital entertainment, Our audience looks to Lifetime to provide an escape in the digital space and on all platforms. With Roiworld.com, we’re creating another way to provide more women with more great entertainment.”
Retirement Living TV and NBC News have announced a joint production of Daily Cafe, a one-hour live news and current affairs program. Scheduled to premiere on Tuesday, November 11 from noon - 1 p.m. EST, season three of Daily Cafe offers the best of RLTV and the best of NBC News. Daily Cafe will be live from Washington, D.C. and New York, the country’s most influential cities, with hosts Fred Grandy in the nation’s capital and Alex Witt at 30 Rockefeller Plaza in Manhattan.
Cheryl Gould, Senior Vice President of NBC said “We are happy to further develop our relationship with Retirement Living TV, The Daily Cafe partnership is a great way to share NBC News with a wider audience and specifically tailor our programming to fit the needs of mature adults.”
DIRECTV has announced the launch of local HD programming on Thursday, Nov. 6, in the Boise, Idaho market area. With this addition, the satcaster is offering local HD broadcast channels in 109 cities, representing more than 86 percent of U.S. TV households. DIRECTV has added KBCI/CBS, KTVB/NBC, KIVI/ABC and KTRV/FOX channels in high-definition. DIRECTV will provide local HD broadcast channels in more than 121 cities, representing approximately 88 percent of U.S. TV households.
Staying Alive Foundation of MTV and SpinVox partnered with Lapeno, Mervin and Ed the notorious puppet from MTV’s Fur TV show to promote sexual health amongst young people. The campaign, which marks the 10th anniversary of the Staying Alive Foundation, will be launched by a series of television infomercials that will debut during the MTV Europe Music Awards on November 6. The infomercials, fronted by Lapeno, Mervin and Ed, will cover issues relating to safe sex and condoms.
The campaign, which marks the 10th anniversary of the Staying Alive Foundation, will be launched by a series of television infomercials that will debut during the MTV Europe Music Awards on November 6. The infomercials, fronted by Lapeno, Mervin and Ed, will cover issues relating to safe sex and condoms.
Outdoor Channel has signed a five-year contract renewal with the National Shooting Sports Foundation (NSSF) to produce SHOT Show TV, the program that captures all of the excitement at SHOT Show, the world’s largest annual shooting sports show owned by NSSF. The network will kick off production of SHOT Show TV as outdoorsmen from around the world flock to Orlando, Fla. on Jan. 15-18 for SHOT Show 2009.
Chris Dolnack, Senior Vice President of NSSF said “We look forward to continuing our partnership with Outdoor Channel to provide our exhibitors and attendees with the very best coverage of the SHOT Show, with Outdoor Channel’s support, we can also share the excitement of being on the SHOT Show floor with millions of sportsmen across the country and preview the largest showcase of shooting, hunting and outdoor products in the world.”
Lou Wallach, senior vice president, original programming, television & digital development, Comedy Central has announced that bi-weekly showcase event featuring stand-up and sketch acts, screenings and variety show performances and potential TV ideas “COMEDY CENTRAL at Crash Mansion.” Comedy Central had a successful “COMEDY CENTRAL Stage” in Los Angeles, where the original series “Mind of Mencia” and “The Naked Trucker & T-Bones Show.”
Wallach also said “Crash Mansion provides the network the opportunity to get performers and concepts on their feet and in a performance space to workshop material and ideas that might otherwise not be given the chance to develop through more traditional avenues.”
MTV has announced that pre-Election Day it will conduct an exclusive interview and air a thirty-minute special with Senator Barack Obama, asking him questions submitted by viewers. This interview opportunity was also extended to Senator McCain, who declined to participate. On Election Day and the day after, MTV will harness multiple platforms to bring Choose or Lose to viewers online, on-air and on mobile, with program elements including an interactive, real-time Choose or Lose “Youth Voice Map” online; news hits airing on MTV, MTV2, mtvU, and MTV Tr3s from New York, Chicago and Phoenix; and Street Team ‘08 news from each state, with live mobile-to-web reports from 15 battleground states.